For Banana Republic CMO Mary Alderete, it's an exciting time to be in brand marketing. Alderete, who first worked at the company as a senior director of marketing in the early 2000s, left and returned a decade later, motivated by the challenge of developing a connection between Banana Republic and newer generations. She is now working with the brand's in-house creative agency to experiment with new storytelling formats and lean into influencer marketing, with NFL star Jared Goff as the newest edition to the current influencer roster. The goal, across the board, is to be part of the conversation. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Alderete to discuss Banana Republic's evolving media strategy, the ways it's marketing invisible technology and the perks of keeping processes in-house.
After a decade of working in the fashion industry, Ganesh Srivats decided he needed something more. The fashion industry wasn't evolving at the pace he wanted, so he made the decision to join a company he felt was: Tesla. But after only three years, an opportunity arose in fashion that he couldn't resist. Now serving as the CEO of Moda Operandi, Srivats is using his passion for technology to make waves in the retail and fashion industries. By using a combination of consumer data–driven algorithms and stylist-curated collections, the fashion e-commerce platform gives consumers a unique selection that includes items directly from the runway. In this week's episode of The Glossy Podcast, Hilary Milnes sits down with Srivats to discuss the intersection of tech and fashion, the model of giving consumers direct access to runway collections, and the way to serve as a partner for designers.
Before founding Staple Design, Jeff Staple was studying communication design at Parsons School of Design, sneaking into the silkscreen lab after hours to create small batches of shirts to sell at shops in SoHo. For Staple, this wasn't about designing clothes. Instead, he wanted to find a way to growth-hack his messaging. Now, nearly two decades later, Staple is widely recognized as one of the founding fathers of streetwear. His company has produced collaborations with the likes of Cole Haan, Dr. Martens, Coca Cola and even Facebook. In the fifth and final episode of Glossy Trend Watch: Streetwear Edition, fashion reporter Danny Parisi sits down with Staple to discuss the rising popularity of the collaboration model, the difference between collabs from licensing agreements, and the way street culture is infecting society.
When Stadium Goods was co-founded in 2015 by John McPheters and Jed Stiller, sneakers and streetwear were still part of an underground culture. But in recent years, street style has become more mainstream, and high-fashion and luxury brands have begun to embrace it. As a result, the marketplaces for these goods -- both primary and secondary -- have seen a rise of the tide. Stadium Goods, which has received funding from LVMH and others, was acquired by Farfetch in 2018. In this week's episode of The Glossy Podcast, John McPheters, Stadium Goods' co-founder and co-CEO, sits down with Hilary Milnes to discuss how the blending of luxury and streetwear elevated both markets, why it's easier for startups to move internationally and what's on the horizon following the brand's acquisition.
For heritage companies like Fila or Champion -- which have product ranges covering everything from hype sneakers to activewear -- success relies on being able to appeal to a diverse consumer base. According to Louis Colon, Fila's vp of heritage and trend, the company's history in a variety of different categories created an opportunity to authentically stretch the brand and reach a newer, younger customer. On episode four of Glossy Trend Watch: Streetwear Edition, fashion reporter Danny Parisi sits down with Colon to discuss the role of a heritage brand, the categories a brand should enter to feel authentic, and the way a brand built for tennis courts became an essential player in streetwear.
While the rest of the retail industry races to modernize and adapt to the modern consumer, the bridal industry is taking its sweet time. For most brides-to-be, pain points like murky pricing and year-long wait times come standard, especially when it comes to the dress. Shopping for bridal gowns is a long-standing tradition involving the bride, a posse of friends and family, an hour in a showroom, and enough champagne to keep everyone optimistic. But for Jackie Courtney, something about that process didn't feel right. She began reaching out to editors for samples and eventually started scouring peer-to-peer marketplaces like Craigslist and eBay, convincing women from around the country that she had an idea worth investing in. Finally, with a collection of 50 high-end, used bridal gowns, Nearly Newlywed was born. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with Nearly Newlywed founder and CEO, Jackie Courtney, to discuss the need for modernization in the bridal industry, the normalization of resale and her expansion into new categories.