J.Crew Group-owned Madewell is often pegged as the namesake brand’s younger, hipper sister (although president Libby Wadle refutes the notion that Madewell is millennial-geared). As J.Crew scrambles to revitalize stalled sales growth, Madewell’s story couldn’t be more different. Wadle joined the Glossy Podcast to discuss how a brand in the J.Crew umbrella stays nimble, what the brand identity is, and how customer feedback and data feeds into that process.
The Real Real, an online marketplace for authentic luxury consignment, is growing and retail stores are their big next step. But over the years, they have also been pitted as a competition to luxury brands and had a difficult relationship with them. Rati Levesque, chief merchant, says she's seeing the dynamic shift as they're starting to drive traffic back into luxury stores. Levesque explores their relationship with brands, similarity to departmental stores and more on this podcast.
During her time running the DKNY PR Girl Twitter account, Aliza Licht was only asked to delete one tweet. Licht worked on the PR and communications team at DKNY when the company began putting together initial Facebook and Twitter strategies. Social media marketing strategies have only become more complex since then, but the brand-as-relatable-friend voice has held strong. After leaving DKNY, Licht wrote a book titled “Leave Your Mark,” and she currently serves as the evp of brand marketing at Alice + Olivia. She discusses the evolution of authenticity in social media, branding and storytelling, and Amazon vs. wholesale.
With Caraa, Aaron Luo is looking to prove aesthetic isn't everything. Luo joined the Glossy Podcast to discuss why his brand didn’t raise any VC funding, how he chooses brand partnerships and why he decided to test selling products on Amazon.