Jessica Lee was on the M&A team at Gap Inc., scouting for potential young brands appealing to a more modern customer that the corporation could snap up, when she decided to set off on her own and found a new mid-priced women’s fashion brand. Modern Citizen, launched online in 2016, with a trendier take on direct-to-consumer fashion than comparable brands like Everlane, more affordable prices than Reformation and a focus on building a community from scratch. Lee joined the Glossy Podcast to discuss differentiating the company in a crowded market, marketing with a non-existent budget and building the brand's first store.
Adam Pritzker, of the Hyatt Hotels family, built Assembled Brands off of the idea that fashion could benefit from the same open-source approach to resources, data and education as the technology industry. Assembled Brands, now six years in, is a holding company for brands including The Line, Khaite, Pop and Suki and more, with the goal of supporting inventory planning, financial modeling, distribution and infrastructure organization for a new retail industry. Pritzker joined the Glossy Podcast to discuss how brands need to adjust to keep up with today’s customers, why there's power in numbers and what type of technology will actually change retail.
Lawrence Lenihan is the co-founder and co-CEO of Resonance, a venture operating and holding company for small fashion brands that he started with business partner Joseph Ferrara in 2015. His opinion on fashion feels romanticized, but he hopes to ground it in a viable business model that could change the format through which emerging designers get brands off the ground, and make them profitable. Lenihan joined the Glossy Podcast to talk about how to bring the Zara model down to businesses on the smallest level, how data has interrupted creation and what's to come of the billion-dollar apparel brand.
Olivia Kim joined Nordstrom and moved from New York to Seattle in 2013 as the director of creative projects. Now vp of creative projects, she’s in charge of Nordstrom’s pop-up shops, brand collaborations and exclusives with digitally native brands. Essentially, her role boils down to recruiting new customers to Nordstrom by making it more of a destination for fashion inspiration and brands that can’t be easily found elsewhere. On the Glossy Podcast, Kim discussed how she formed her position and, eventually, department, how fashion collaborations have evolved, and what appeals most to customers.