When Ann Mashburn launched her namesake women’s brand in 2010, she had some concerns about the concept panning out. Mashburn’s first store, which she opened in Atlanta alongside her husband Sid Mashburn’s namesake men’s store, has now been in business for seven years, and the company has since launched e-commerce and opened three more retail stores. Mashburn joined the Glossy Podcast to discuss how she made the leap from editor to brand owner, how she grew her team from the ground up and how she built her brand with word-of-mouth marketing.
Under Nancy Green, Athleta has leaned into being a brand associated with both women’s empowerment and sustainability, by carving out a list of related core values and updating its branding around those. On Tuesday, the company announced it was officially a certified B Corp brand, a stamp of officiation for purpose-driven brands that follow environmentally and ethically conscious practices. Green joined the Glossy Podcast to talk about how Athleta differentiates itself within the broader Gap corporation, how to outlast the athleisure bubble, and what threats and opportunities retailers face today.
Since Milly launched in the early 2000s, the rules luxury brands are supposed to follow have changed. Now that department store traffic is falling and boutiques are struggling to master e-commerce at scale, luxury brands that could once rely on wholesale networks for growth now have to allocate time, money and resources to building up direct retail channels, both in brand stores and online. To recapture stalled growth, Milly has started direct-to-consumer operations and brought sales and marketing teams in house, and will launch a capsule collection later this year targeted at millennials, with more affordable prices and more frequently released pieces. Andy Oshrin, the CEO and co-founder of Milly, joined the Glossy Podcast to share more about the brand’s evolution, the challenges that come with rerouting business and the role customer data plays.
Deborah Lippmann's nail polish and treatment brand is credited for being the first luxury line to sell products like base and top coats, cuticle oils, hand creams and polish remover alongside colored polishes. Today, Lippmann sells her polishes and treatments at Sephora, department stores and select luxury salons, as well as her own salons in Arizona and California. She also works with designers like Jason Wu and celebrities like Lady Gaga in backstage primping sessions. Lippmann joined us to discuss the importance of choosing the right retail partners, the competition in the industry and plans for her next investment.