As brands shut down brick-and-mortar stores and dedicate resources to e-commerce, many see Amazon as a constant elephant in the room and look to its strengths to drive their own strategies. But Jenny Baike, co-founder and CEO of Orchard Mile — a luxury marketplace — says her company is not competing with the retail giant. Baike joined us on the Glossy Podcast to share what brands should know before selling online, why luxury brands are keeping their distance from Amazon and what a marketplace offers shoppers that other retailers can't.
When brands try to act like customers’ friends, they typically fail. Even so, Of a Kind has made it its ongoing mission to feel like an “in-the-know best friend” to those who receive its email newsletters and visit the site. Behind the brand are Claire Mazur and Erica Cerulo, who had the idea in 2010 to launch an e-commerce site for exclusive, limited-edition goods made by independent designers. Co-founder Claire Mazur joined us on the Glossy Podcast to share more about what makes Of a Kind work.
With the fall issue of GQ Style, featuring cover celeb and modern man Aziz Ansari, now on shelves, Welch joined the Glossy Podcast to break down how he built a magazine for the digital and mobile era, tracing the evolution of GQ Style as a GQ spin-off, and
It was the Coach saddle bag that first made Liz Kaplow realize that brands needed to do a better job of communicating their stories to customers. Kaplow, who launched her PR and communications agency Kaplow Communications in 1991, joined the Glossy Podcast to reflect on why storytelling is as relevant as ever, while brands are being forced to evolve.
Marissa Vosper's brand, Negative Underwear, wants to offer a different take on the lingerie market with her made by women, for women bras.