Fashion advertising has turned a corner, and brands are trying hard to stay current when it comes to changing platforms and a new type of customer. On this week’s Glossy Podcast, two veterans in the fashion advertising space, Lloyd and Co. executives Doug Lloyd and Jodi Sweetbaum, joined us to discuss why brands in the fashion world are finding it difficult to get the basics right.
While Brit + Co started in 2011 as a DIY destination for crafting, cooking and learning other new skills, it’s spread into a broader lifestyle site. Most recently, the team hired a new fashion reporter to expand coverage there. To build it out, founder Brit Morin is also focusing on video and educational classes. Morin joined the Glossy Podcast to discuss where Brit + Co is headed next, how the company participates in politics, and the evolution of content and commerce.
The confluence of the streets and couture -- and the advent of social media -- has transformed the industry of streetwear. From a growth in “hustle” and the rise of re-selling to a genuine expansion of the streetwear community from the streets to inside Neiman Marcus, Bobby Kim has seen much of it happen.