For Jennifer Hyman, the journey is just beginning. The CEO of Rent the Runway, the darling fashion-tech company that rents designer clothing to women at low prices, said that her mission is to have every woman in the world paying for a subscription to fashion.
Glossier has grown astronomically since its launch in 2014 as a skincare brand born out of Emily Weiss’s beauty blog, Into the Gloss.
The brand has expanded to include more product categories from its initial offering of moisturizer, balm and face masks. Now the company carries a line of serums, lipsticks, eyebrow gel, a lightweight foundation, and a highlighter stick. With each new product launch, Glossier cements its position in the cool girls' beauty arsenal, with minimalist packaging and signature millennial pink hue.
The democratization of fashion is being led not only by the information to which technology is giving us access, but also by the designers who are approaching the industry with a different mindset.
Becca McCharen, the founder and designer of the New York-based label Chromat, considers herself to be an industry outsider. Growing up, she didn’t realize that being a designer could be a real job. She went to school for architecture, not fashion. Her introduction to the industry was through Susie Lau’s blog, Style Bubble.
Let’s get it straight: Birchbox is not a sampling company.
That may surprise you: The New York-based beauty firm is perhaps best known for its beautiful boxes of makeup samples that get delivered to customers every month. But Katia Beauchamp, co-founder of Birchbox, is adamant that it’s about much more than that.