The customer is king. Except when it comes to fashion, according to The New York Times' fashion director and chief fashion critic, Vanessa Friedman.
The fashion industry is in the midst of upheaval. Consumers are demanding to get their hands on products as soon as they see them. Luxury designers from Burberry, Tommy Hilfiger, and Alexander Wang, to name a few, have responded by shifting their production schedules, or some elements within it, to offer see-now-buy-now straight off the runway.
There may be no figure as connected in the world of fashion as that of the PR person. In an industry where a lot of marketing dollars flow exclusively toward PR, PR agencies operate in some ways as the nexus of the attention.
On this week’s podcast, Rachna Shah, managing director of KCD, one of the best-known PR, fashion and production firms in the industry, joins us to discuss the shifting role of PR and how the rise in digital outlets has changed the industry.
The pressure on the fashion industry is increasing: The advent of new production and show cycles and a more complicated logistics operation is affecting not only the retailers and the brands, but the designers themselves. On this week’s Glossy Podcast, Tanya Taylor, designer of her eponymous women’s line, joined us to discuss how she is adapting to an industry in the throes of change.
From customer data to in-store technology, the role of retail marketing teams is just one element within the fashion industry that's been shaken up in the digital era.
Retail marketing teams can no longer just focus on PR and creative elements. Denise Anza, the former svp of marketing at Saks Fifth Avenue and now a brand consultant, joined this week's Glossy Podcast to discuss the fast-shifting retail marketing landscape.