In two years, Kit and Ace, the technical apparel -- don’t call it athleisure! -- brand founded by Chip Wilson’s wife and son, Shannon and JJ Wilson, has grown at a breakneck speed, with 63 locations in two years. It came in hot, arriving just after the functional-but-stylish clothing boom in the U.S. Lacey Norton, head of retail at the company, joined this week’s Glossy Podcast to talk about growing too fast, creating a brand’s own identity and if athleisure can really scale.
The world of trend forecasting has a special place in fashion — the traditional fashion calendar runs, after all, anywhere between six months to a year and is based on both macro and micro trends in the economy, the workplace and on the ground.
Behind many brands’ decisions to show capes or culottes on runways and in shows is WGSN, or World Global Style Network, a trend-tracking and research tool whose designers, buyers and merchandising clients use it to decide clothing and apparel choices from color to cut to fabric.
Billie Whitehouse is in the business of creating an “enchanted” future.
A lot of what the designer and founder of Wearable Experiments says sounds like something right out of “Minority Report.” But Whitehouse says she envisions the connected future as being closer to Harry Potter in reality. Whitehouse, the brains behind Durex’s “Fundawear” connected underwear and the creator of soon-to-be-launched smart yoga pants (they correct your form), joined us this week on the Glossy Podcast.