Dia&Co, the online styling service for plus-size women, was born out of a personal need of its co-founder Nadia Boujarwah. In just two years, the company — which began in 2014 — has secured four rounds of capital investment and has grown to employ more than 200 people. Boujarwah discussed the most challenging aspects, and why the most important element is improving the shopping experience for women.
Phil Picardi is at the forefront of a new era for Teen Vogue—one that tackles the importance of masturbation, the personal stories of Native American women and the implications of congressional elections, as well as what Kendall Jenner just wore while out in L.A.
For Jennifer Hyman, the journey is just beginning. The CEO of Rent the Runway, the darling fashion-tech company that rents designer clothing to women at low prices, said that her mission is to have every woman in the world paying for a subscription to fashion.
Glossier has grown astronomically since its launch in 2014 as a skincare brand born out of Emily Weiss’s beauty blog, Into the Gloss.
The brand has expanded to include more product categories from its initial offering of moisturizer, balm and face masks. Now the company carries a line of serums, lipsticks, eyebrow gel, a lightweight foundation, and a highlighter stick. With each new product launch, Glossier cements its position in the cool girls' beauty arsenal, with minimalist packaging and signature millennial pink hue.
The democratization of fashion is being led not only by the information to which technology is giving us access, but also by the designers who are approaching the industry with a different mindset.
Becca McCharen, the founder and designer of the New York-based label Chromat, considers herself to be an industry outsider. Growing up, she didn’t realize that being a designer could be a real job. She went to school for architecture, not fashion. Her introduction to the industry was through Susie Lau’s blog, Style Bubble.
Let’s get it straight: Birchbox is not a sampling company.
That may surprise you: The New York-based beauty firm is perhaps best known for its beautiful boxes of makeup samples that get delivered to customers every month. But Katia Beauchamp, co-founder of Birchbox, is adamant that it’s about much more than that.
The customer is king. Except when it comes to fashion, according to The New York Times' fashion director and chief fashion critic, Vanessa Friedman.
The fashion industry is in the midst of upheaval. Consumers are demanding to get their hands on products as soon as they see them. Luxury designers from Burberry, Tommy Hilfiger, and Alexander Wang, to name a few, have responded by shifting their production schedules, or some elements within it, to offer see-now-buy-now straight off the runway.
There may be no figure as connected in the world of fashion as that of the PR person. In an industry where a lot of marketing dollars flow exclusively toward PR, PR agencies operate in some ways as the nexus of the attention.
On this week’s podcast, Rachna Shah, managing director of KCD, one of the best-known PR, fashion and production firms in the industry, joins us to discuss the shifting role of PR and how the rise in digital outlets has changed the industry.
The pressure on the fashion industry is increasing: The advent of new production and show cycles and a more complicated logistics operation is affecting not only the retailers and the brands, but the designers themselves. On this week’s Glossy Podcast, Tanya Taylor, designer of her eponymous women’s line, joined us to discuss how she is adapting to an industry in the throes of change.
From customer data to in-store technology, the role of retail marketing teams is just one element within the fashion industry that's been shaken up in the digital era.
Retail marketing teams can no longer just focus on PR and creative elements. Denise Anza, the former svp of marketing at Saks Fifth Avenue and now a brand consultant, joined this week's Glossy Podcast to discuss the fast-shifting retail marketing landscape.
Influencers are the hottest thing in the fashion space, letting fashion brands, distanced from their audiences for so long, feel more connected to them.
But the growth hasn’t come without its share of tensions. Legacy brands like Neiman Marcus are now outrightly blaming influencers and bloggers for changing consumer expectations faster than they can keep up.
Bra shopping is about to get more interesting. A swathe of retailers are in the space, trying to take a piece of the $100 billion bra market that continues to be dominated by Victoria’s Secret.
One of them is ThirdLove, a company founder by Heidi Zak, who started the company when she found herself shopping at Victoria’s Secret in her 30s. Zak, formerly head of retail at Aeropostale, said she doesn’t called ThirdLove “lingerie” because “real women wake up in the morning to put on a bra and underwear,” not lingerie.
As the ongoing democratization of fashion continues, there has been a drastic shift in the role of the industry's so-called gatekeepers. And nobody is as much a gatekeeper as the fashion editor. Usually seen front row at shows, these tastemakers have historically been the bridge between the designs and the customers.
“Covering shows has changed dramatically. What we used to do was go, come back, look at our boards and see what’s the story we want to tell our audiences,” said Joyann King, editor of HarpersBazaar.com on this week’s Glossy Podcast. “Now, we’re giving them that information directly from the ground. They want to see everything right then. In some ways we’re editing on the job.”
It’s almost New York Fashion Week and Laurie DeJong has just arrived from a show construction site near Manhattan's Penn Station. Par for the course, since DeJong, the CEO of LDJ Productions, is behind 65 fashion week shows, responsible for directing and producing one of New York's biggest events.
On this week's Glossy podcast, we caught up with DeJong to talk about how social media has changed fashion and her hacks for making it through the week alive. (Tip: Get a Metrocard and stick to the subway.)
On this week’s Glossy Podcast, Tony King, founder of King and Partners, and Inii Kim, creative director, joined us to talk about the changing mores inside fashion brands, how digital demands better marketers and what it was like doing e-commerce for Gucci two decades ago.
Designers design -- but they rarely know the business of design.
That’s where Launch Collective, a management firm that has launched the businesses for designers including Monique Pean and Tanya Taylor comes in.
Vishaal Melwani, knows the men’s fashion business. The co-founder and creative director of Combatant Gentleman is a third generation tailor with 17 years of experience as an apprentice. He’s also part of a growing number of executives in the menswear industry who embodies his own customer: A millennial man.
“Men are getting more interested in what they’re wearing and how they’re wearing it,” said Melwani. It's this trend that's given rise to a number of new men’s fashion labels. But how men shop and stay loyal to a brand is something many brands are exploring and experimenting with.
Fashion is opening up. Old gatekeepers are moving on, being replaced by a new breed of consumers who double as fashion editors (and influencers.) Keeping this change in her sights, Alexis Maybank launched in April Project September, a new app that links brands with shoppers.
The twist: They shop via photos uploaded by users, who get a cut of the revenue each time a purchase happens.
Luxury brands have long resisted change, but a changing consumer mindset is forcing a revolution.
That revolution needs some handholding.
Lyst is a fashion e-commerce aggregators that lets people shop from brands like Proenza Schouler, Valentino or even Asos is one of those guiding lights — helping brands make sense of e-commerce and build marketplaces to appeal to a new type of consumer.
A shifting consumer mindset has forced the fashion industry to try to adapt, but the effect of those adaptations on the designers themselves hasn’t completely been understood. But digital pressure — symptoms include a new show cycle and a more complicated logistics process — has certainly affected designers. In fact, a string of high-profile departures from creative directors last year were caused, say observers, by the increasing “designer burnout” in the industry.
In two years, Kit and Ace, the technical apparel -- don’t call it athleisure! -- brand founded by Chip Wilson’s wife and son, Shannon and JJ Wilson, has grown at a breakneck speed, with 63 locations in two years. It came in hot, arriving just after the functional-but-stylish clothing boom in the U.S. Lacey Norton, head of retail at the company, joined this week’s Glossy Podcast to talk about growing too fast, creating a brand’s own identity and if athleisure can really scale.
The world of trend forecasting has a special place in fashion — the traditional fashion calendar runs, after all, anywhere between six months to a year and is based on both macro and micro trends in the economy, the workplace and on the ground.
Behind many brands’ decisions to show capes or culottes on runways and in shows is WGSN, or World Global Style Network, a trend-tracking and research tool whose designers, buyers and merchandising clients use it to decide clothing and apparel choices from color to cut to fabric.
Billie Whitehouse is in the business of creating an “enchanted” future.
A lot of what the designer and founder of Wearable Experiments says sounds like something right out of “Minority Report.” But Whitehouse says she envisions the connected future as being closer to Harry Potter in reality. Whitehouse, the brains behind Durex’s “Fundawear” connected underwear and the creator of soon-to-be-launched smart yoga pants (they correct your form), joined us this week on the Glossy Podcast.